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"Sustainable Thinking" Beats "Cap and Trade"

Bob Doppelt, University of Oregon | August 28, 2008

Current "cap and trade" approach to the fight with global warming will not effectively solve the problem. ++ At its core, climate change is not a problem of technology or policy – the problem lies in our frame of mind. ++ We won’t save our planet unless we overcome system blindness and embrace "sustainable thinking,” characterized by 4 steps: “discover, dream, design, and act” ++ A growing number of individuals and companies, e.g. Xerox and DuPont, have adopted such sustainable thinking and produced impressive results.

 

 
 
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