Bob Doppelt, University of Oregon | August 28, 2008
Current "cap and trade" approach to the fight with global warming will not effectively solve the problem. ++ At its core, climate change is not a problem of technology or policy – the problem lies in our frame of mind. ++ We won’t save our planet unless we overcome system blindness and embrace "sustainable thinking,” characterized by 4 steps: “discover, dream, design, and act” ++ A growing number of individuals and companies, e.g. Xerox and DuPont, have adopted such sustainable thinking and produced impressive results.