Joseph Nye, Harvard University | August 25, 2008
The successful staging of the Olympics is extra important to Beijing as increasing its "soft power" is one of China's major objectives. ++ Though domestic corruption and lack of democracy makes China attractive in authoritarian and semi-authoritarian developing countries, it undermines its soft power in the West. ++ A recent Pew poll proves that despite China's efforts, the US continues to dominate in all soft power categories. ++ It is time for China's rulers to accept "the importance of free expression to creating soft power."