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All items tagged social mediaOpen Think Tank ArticlesOctober 1, 2012 | NATO and Social Media: New Challenges Demand Aggressive StrategiesYasser Abumuailek: Despite its re-conception after the fall of Communism to adapt to the new challenges of an ever-changing world, NATO is facing a new challenge it must master before it’s too late: winning the hearts and minds on the social media front. ... MoreAugust 15, 2012 | Enhanced through Social MediaEditorial Team: Atlantic-community.org employs social media to reach a larger audience. Twitter in particular reaches people who are not necessarily members of the community. Here is a closer look at our followers and how we use the social media platform. How do you use Twitter and other social media? ... MoreMarch 18, 2012 | NATO's Response to the Arab Spring: A New Public Diplomacy ApproachArik Segal: The Arab Spring has introduced a new actor to Middle Eastern foreign policies: the people. NATO should recognize this change and design a new public diplomacy approach that will aim to understand the new liberated nations and increase engagement with them. ... MoreMarch 1, 2012 | Sharing Values and Saving Money Through Citizen OwnershipMegan Ann Reiss: Through developing a strategic advertising campaign, NATO can instill ownership among its citizens and assure a strong future for the alliance. NATO must remind them of their shared values, advocate for diplomatic influence in decision making, and highlight the economic value of the organization. ... MoreSeptember 6, 2011 | Security Policies 2.0: Can Facebook, Twitter and Co Make an Impact?Stefanie Babst: NATO has embraced the power of social media. The Alliance engages thousands in discussions on defense and security and these open, online debates have already borne fruit. Transatlantic policy is no longer the realm of an isolated elite: all citizens now have a chance to make an impact. ... MoreJuly 15, 2011 | Boosted by Social MediaEditorial Team: Atlantic-community.org recently passed two milestones, breaking the 1000-‘like’ barrier on Facebook just days after tallying 1000 followers on Twitter. ... MoreMay 16, 2011 | Meet the Bloggers: NATO's Public Diplomacy and Social MediaSascha Lohmann: Social media fundamentally transformed the way in which public diplomacy is conducted. Whereas elected governments can advance their objectives through the use of social media, the prospects for international organizations remain vague as they are accountable solely to their member states. ... MoreSeptember 23, 2010 | Public Support for NATO Remains ConsistentStefanie Babst: Although a considerable degree of trust and confidence still exists for NATO, many people have difficulties relating it to the new security threats. In particular, the post-Cold War generation only has foggy ideas of NATO’s new missions and policies. In response, NATO is pursuing more open and transparent public diplomacy. ... MoreMarch 9, 2010 | The New Public DiplomacyJoseph S. Nye: The world of traditional power politics was typically about whose military or economy would win. In today’s information age, politics is also about whose “story” wins. Social media is an essential tool in public diplomacy, but can easily turn into credibility-killing propaganda when misused. ... MoreFebruary 5, 2010 | Social Media Challenges International Organizations
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